Rejuvenating Freshate

From Clunky Checkout to AI-Driven Simplicity: How We Rebuilt FreshCrate-s Site in 3 Weeks

6/20/20251 min read

The Problem

Freshate's WooCommerce store loaded slowly and required 12 clicks to complete an order.

  • 6+ second mobile load time.

  • High cart abandonment.

  • Subscription workflows poorly supported

The AI-First Rebuild

Dynamic Augments delivered a progressive web app with:

  • Personalized meal quiz that recommends weekly plans.

  • Predictive upsells using past purchase data.

  • Mobile-first design-loads in 1.4 seconds

Execution Breakdown

  • Auto-generated code scaffold via internal AI tools.

  • User testing with real customers.

  • Continuous analytics integration

30-Day Impact

  • Checkout conversion up 3%.

  • 25% more users on recurring plans.

  • Average order value higher via smart upsells